Don’t go into the water….
The Meg interactive green screen experience for Warner Brothers @ Comic Con London
Boosting the buzz around this years biggest Summer blockbuster The Meg, we created a fun interactive green screen tech to put filmgoers into the action of the Movie.
Oh yes, Jason Statham fighting off a 75-foot-long prehistoric shark. What more could you want…
Working with the amazing team at Tommy we were asked if we could build an automated green screen system to put filmgoers into the trailer that could be rolled out worldwide.
This consisted of scoping and setting up the specification of a green screen rig. And the associated hardware that could be set up and built anywhere across the globe.
Additionally, we developed custom control software that allowed operators to record users details so the videos could be shared after the experience feeding directly into the Warner Brothers API to send the emails or SMS, this also linked directly into Warners CRM so any users who wanted to sign up for news could do then and there – with no need for us to store any data on the ground (and as such avoiding any data or GDPR headaches for the team running the systems on the ground!).
This system automatically processed the raw video files, handled the chroma, and imported them into pre-set After Effects trailers. These were edited on the fly to create a sharable video that was immediately emailed or texted to the user to share on social media.
The whole system is built so that it can work on or offline, and can be easily localised for any language without additional programming. Just a simple edit of a json file for the global team.
The first iteration of this was rolled out at Comicon London, but I know it’s been used in Buenos Aires already… don’t get into the water!!!
Here’s me in the end output here:
— Warner Bros. UK (@WarnerBrosUK) May 25, 2018